The real estate market in Rebouças avenue axis: Application of the Urbanistic Guidelines for the Urban Structuring Zones of the São Paulo’s Strategic Master Plan from 2014

Abstract

This article adresses the history of the configuration of the Rebouças Avenue axis, considering the strategies of urban development by contextualizing the inflection periods of São Paulo planning, resulting from the political, economic and social (re)orientations, through urban legislation. applied especially from the 1970s focusing on the recent verifiable real estate development in the area. The highlight, however, is on the most recent urban policy, defined by the Strategic Master Plan of 2014 and the Land, Use and Occupation Law of 2016, that defined qualifying urban parameters in which applications are mandatory or encouraged. The Rebouças avenue axis, as it is currently classified as an Urban Structuring Zone, represents a good perspective for analyzing the application of such parameters, because, besides promotes a constructive and demographic density, it also seeks to articulate the territory in benefit of local economic dynamism, pedestrian scale, public transport and intra-urban relations.