Greenwashing and the Strategy of Real Estate enterprises in the Commercialization of Nature

Authors

  • Carolline Amaral da Silva Master Degree Student, UFF, Brazil.
  • Karolyne Linhares Longchamps Fonseca Master Degree Student, UFF, Brazil.
  • Eloisa Carvalho de Araujo PhD. Professor, UFF, Brazil.

DOI:

https://doi.org/10.17271/23188472107920223299

Keywords:

Sustainability. Environmental Perception. Greenwashing.

Abstract

This essay integrates continued research, with the objective of analyzing the sustainable certifications and greenwashing practice that are being used to validate the exploitation of nature in the interest of capital. Based on a bibliographical and exploratory research of primary and secondary sources, it is proposed to discuss the phenomenon of the exploitation of the natural good and the ecological discourse by the real estate enterprises, bringing as a case study the MARAEY mega-venture, located in the Environmental Protection Area of the city of Maricá, In the state of Rio de Janeiro. In this context, the relation among legislation, urban policy and the maneuvers carried out by the real estate market with the public authorities and regulatory bodies is discussed.

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Published

2022-11-20

Issue

Vol. 10 No. 79 (2022): Edition in Portuguese and English

Section

Full Article

License

Authors retain copyright of their work and grant the National Journal of City Management (RNGC), internationally published as Revista Nacional de Gerenciamento de Cidades (RNGC), the right of first publication.

Articles are published under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits sharing, distribution, reproduction, adaptation, and reuse of the content in any medium or format, including for commercial purposes, provided that appropriate credit is given to the authors, the journal, and the original publication.

Any reuse of the content must clearly indicate authorship, source of publication, and the applicable license.

How to Cite

SILVA, Carolline Amaral da; FONSECA, Karolyne Linhares Longchamps; ARAUJO, Eloisa Carvalho de. Greenwashing and the Strategy of Real Estate enterprises in the Commercialization of Nature . National Journal of City Management, [S. l.], v. 10, n. 79, 2022. DOI: 10.17271/23188472107920223299. Disponível em: https://publicacoes.amigosdanatureza.org.br/index.php/gerenciamento_de_cidades/article/view/3299. Acesso em: 19 jun. 2026.