A Strategic Map for Enhancing Urban Resilience Potential: An Analysis Based on the Balanced Scorecard of the Largest Textile Hub in Paraná

Abstract

Objective – To develop a strategic map based on the Balanced Scorecard (BSC) to guide public policies aimed at urban resilience and environmental sustainability.
Methodology – The application of the BSC to the public sector, including a literature review, legislative analysis, data collection, and a SWOT matrix to assess urban resilience.
Originality/Relevance – The adaptation of the BSC to urban strategic planning, addressing a theoretical gap and aligning public policies with sustainability principles.
Results – The development of a strategic map with objectives tailored to the municipality’s needs.
Theoretical/Methodological Contributions – To demonstrate the feasibility of using the BSC in public administration, providing a replicable methodology for other cities.
Social and Environmental Contributions – The proposal of guidelines for environmental sustainability, waste management, and enhanced community engagement in building resilient cities.